Bethesda, Maryland
Senior Marketing Strategist & Brand Marketer
Helping businesses clarify their positioning, strengthen their brand presence, and turn marketing goals into actionable campaigns.
About
Strategic marketing support
Jennifer Holm is a senior marketing strategist and brand development specialist with experience across brand strategy, digital marketing, campaign planning, experiential marketing, content development, and startup growth. She previously served as Senior Portfolio Marketing Manager at Momentum Worldwide, part of the Interpublic Group, and has supported high-impact marketing initiatives in fast-moving growth environments.
Services
Jennifer offers strategic and hands-on marketing support for businesses that need experienced leadership, clear messaging, and practical execution.
Brand Strategy
Positioning, brand clarity, and messaging foundations.
Digital Strategy
Practical digital plans aligned to business goals.
Campaign Planning
Integrated campaigns built for focus and follow-through.
Content & Messaging
Clear narratives for websites, email, and brand touchpoints.
Experiential Marketing
Audience-centered programs that support brand engagement.
Website Strategy
Website and landing page planning that improves clarity.
Project Management
Organized execution across teams, timelines, and priorities.
Go-to-Market Support
Marketing support for launches, growth, and evolving offers.
Experience
• Developed brand and marketing strategies for businesses across multiple industries.
• Supported integrated marketing initiatives for national and emerging brands.
• Built marketing plans that connect strategy, messaging, digital presence, and execution.
• Helped businesses clarify their audience, positioning, and customer journey.
• Comfortable working across both strategy and hands-on implementation.
Education
• Masters of Business Administration
Columbia Business School
London Business School
• BBA in International Business and Marketing
The George Washington University
Interested in working together?
Jennifer is available for fractional, freelance, and project-based marketing opportunities.